Cello tape is a British brand of transparent, cellulose-based, pressure-sensitive tape, and is the leading brand in the United Kingdom. Cello tape is generally used for joining, sealing, attaching and mending.

The term has become a genericised trademark used in Britain, Ireland, South Africa, Croatia, Greece, India, Israel, Japan, the Netherlands, New Zealand, Serbia, Spain, Turkey, Macedonia, Zimbabwe, Bosnia and Herzegovina and Slovenia.

The term is also used much in the same way that Scotch Tape came to be used in Canada and the United States and (Sticky Tape in Australia), in referring to any brand of clear adhesive tape.

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